A retail / gallery that wish to bring out the endearing child-like qualities of children in adults, SUPERMAMA collects, curates and creates objects that stirs people’s imagination. Contrary to a typical retail set up packed full of items for purchase, the space is designed with the intention of slowing down customers when they enter, affording plenty of empty space around the carefully arranged products. Accompanied by quiet music and a comforting scent lingering in the air, the items are displayed and arranged on doors which became tabletops. Small potted plants were scattered about the space from inside to outside, and there is also a room full of wonderful books for children to read.
30A Seah Street