The whole gesture of sending a mass-produced store-bought greeting card is irrevocably insincere. Millions of people all over the world receiving and sending the very same card containing graphics by some unknown illustrator , accompanied with text written by an equally anonymous copywriter is a strange but real phenomenon. The intention of this design is simply to unmask and articulate this insincerity. Therefore, one can say that the cards are extremely honest in being “insincere”. Comes in a pack of 5 identical greeting cards.
Commissioned by FARM for Singapore Art Museum.